Our Place is Here — Ericka Ubasa

For decades, domestic workers have struggled to be seen. The injustices they've faced - from exploitation and abuse, to insecure visa processes - have been hidden behind closed doors, in private homes and parliament.
Our campaign is harnessing the power of community, to build solidarity for domestic workers, let their stories be heard, and demand real change for everyone.
Creative Direction, Art Direction, Brand Strategy

A brand identity rooted in co-creation

As the Creative lead on the project, I helped facilitate interviews and co-creation workshops which were key to crafting a unified voice with our core partners, domestic workers and the wider community. Providing a space to collaborate and sense check ideas in a holistic way resulted in a vibrant brand identity that the community can be proud of and one that can shake up the space.

THE LOGO

The texture on the logo resembles a stamp effect that works to compliment the overall scrapbook visual identity. Lettering is bold, friendly and inspired by Jeepney signs. The sun icon symbolises people seated around a table which reflects the campaign residency. Driving the idea that no matter where you’re coming from you will always have a seat in the community.

Explainer

Short explainer video created to simplify the issue for our target audience in a hard-hitting call to arms. The motion design expands the visual identity of the campaign and adds depth to the energy we want Our Place is Here to embody.

Filifest 2022

A collaboration with Filifest 2022, a student led festival celebrating Filipino culture at UCL, London. Our soft launch invited a new audience to learn about the issue through an exhibition that features our explainer video, info-boards, interactive photo booth in the shape of a jeepney where we ask people to get involved in making a scrapbook together by donating their photos to the campaign.