Iām a creative with a knack for Art Direction in Motion & Visual Design.
With an academic background in Film and TV, I gained the fundamentals of filmmaking that led me to work with agencies delivering projects using traditional and digital media. Over the years, I had the pleasure to direct short films, lead art direction, motion design and the production of digital and offline products spanning from AR filters, interactive games and OOH.
As a creative coming from an East Asian and British background, I value design equity especially in building campaigns that put people at the centre of storytelling. Making sure we help communities take control of their narrative in media by crafting a clear voice that breaks stereotypes and decolonizes design and language.
Outside of the 9-5 grind, I am an avid craft enthusiast and sports zealot as an attempt to break away from the long renders in front of the computer~
