Discussion about climate and the environment has been limited in the white heat of the Covid response. The usual narratives did not cut through, and worse, appeared actively insensitive in the face of the crisis.

Building a coalition of nature, environmental and mental health organisations, Purpose Climate Lab addressed an emerging need in the crisis: good mental health under lockdown. “Getting your daily dose of Vitamin N” (nature) was the key message. We developed a campaign brand & a range of fun, engaging daily content asking people to take small actions to appreciate or take care of nature.

The campaign was published in over 300 articles with a viewership of over 427 million, including BBC Newsround, Daily Mail, Yahoo! News the Express and Star, The York Press, and the independent.

Aaron Parr

Claire Sutton

Ericka Ubasa